Unleashing the Demand: Why Customers Are Demanding Natural Chews

Posted by Lori on Mar 22nd 2024

In the ever-expanding world of pet care, more and more customers are making the switch to natural dog chews for their beloved four-legged companions. This growing demand presents a lucrative opportunity for your business.  

But why are customers making these decisions? Let's delve into the reasons behind the surge in popularity and why customers are opting for natural dog chews.

Health and Wellness

Modern pet owners are becoming more health-conscious, seeking products that promote the overall well-being of their furry friends. 

Natural dog chews, often made from simple, wholesome ingredients, align with this trend. These chews provide essential nutrients, support dental health, and contribute to a balanced diet, addressing the growing concern for pet obesity and related health issues.

Furthermore, many natural chews are single-ingredient. Making them easy for customers to make the best choice for their dog.

Digestibility and Nutrient Absorption

Natural dog chews are not only appetizing but also highly digestible. This characteristic ensures that dogs can absorb the maximum nutritional benefits from the chews, promoting better digestion and reducing the risk of gastrointestinal issues. 

As more studies are released we are also seeing that consumption through chews, treats, and food are offering dogs more nutrients through the digestion process than supplements. 

Dental Health Benefits

Maintaining good dental health in dogs is a priority for pet owners. Natural chews, such as those made from high-quality meat sources, offer a satisfying chewing experience that supports dental hygiene. The chewing action helps reduce plaque and tartar buildup, decreasing the likelihood of dental problems and expensive veterinary bills.

Limited Ingredients, Maximum Transparency

We touched on this a bit in a previous section but these topics are becoming more important to younger pet owners. Transparency in product ingredients and sourcing are becoming and industry standard. 

Natural dog chews often boast a short list of recognizable ingredients, reassuring customers about the quality and purity of the product. Your businesses can leverage this demand for transparency by emphasizing the simplicity and natural origin of their dog chews.

Environmental and Ethical Considerations

As societal awareness regarding sustainability and ethical practices grows, pet owners are extending these considerations to their pets. Natural dog chews, especially those sourced responsibly and produced with eco-friendly methods, appeal to environmentally conscious customers. 

Your businesses should highlight your commitment to ethical sourcing, sustainable practices, and minimal environmental impact. Including when it comes to natural chew sales.

How To Get The Word Out About Selling Natural Chews

Promoting the sale of natural dog chews to both existing customers and new involves a multi-faceted approach that highlights these unique products. Here are some effective strategies for your pet business to get the word out.

Educational Content

Develop branded informative and engaging content that educates pet owners about the advantages of natural dog chews. This can include blog posts, social media updates, and newsletters. It can also include printed material. 

You can discuss the health benefits, sourcing practices, and sustainability aspects of the chews you offer. By positioning your business as a knowledgeable source, you build trust and credibility with your customers.

Social Media Marketing

Leverage the power of social media platforms to showcase your natural dog chews. Share visually appealing content such as high-quality images, videos, and happy customer testimonials.

It doesn't have to necessarily be all about ads, (you should add those to your marketing efforts.) engaging posts can encourage customers to share their experiences, creating a sense of community around your products.

Collaborations and Influencer Marketing

In the digital world you either adapt or get left behind. Partner with pet influencers who align with your brand values. Influencers can authentically promote your natural dog chews to their followers, providing real-life testimonials and increasing your product's visibility. 

Consider offering samples to influential figures. And keep in mind they don't necessarily have to be considered a pet industry business. Be creative and think outside the box.

In-Store Promotions and Events

If you have a physical storefront, create in-store promotions and events to showcase your natural dog chews. Offer special discounts, host informational sessions, or even organize pet-friendly events. You can even reach out to a local shelter and organize a coupon for newly adopted pets. This provides an opportunity for customers to see and touch the products, ask questions, and make informed purchase decisions.

Email Marketing Campaigns

Perhaps the most powerful marketing tool a business has. Utilize your email subscriber list to reach out to existing customers. Craft targeted email campaigns that emphasize the unique selling points of your natural dog chews, including any promotions, new arrivals, or exclusive offers. 

Pro Tip: Switch things up, make sure to include non-sales informative emails to keep customers engaged. 

Loyalty Programs and Referral Incentives

Implement loyalty programs that reward customers for repeat purchases. Offer incentives for referrals, encouraging existing customers to share their positive experiences with friends and family. Word-of-mouth remains a powerful tool in the pet industry, and incentivizing customers to spread the word can significantly impact your sales. Leverage hashtags and social media. 

Online Advertising

Invest in online advertising through platforms like Google Ads or social media channels. Create targeted ad campaigns that showcase your natural dog chews to a wider audience. Use compelling visuals and messaging to capture the attention of potential customers and direct them to your online store or physical location.


The surge in demand for natural dog chews within the pet industry is driven by many factors, ranging from health and wellness concerns to environmental consciousness. 

By understanding and addressing these customer priorities, your business can position yourself as a leader in providing high-quality, natural dog chews that meet the evolving needs of pet owners. As the market continues to expand, embracing the natural trend is not just a choice but a strategic imperative for those looking to thrive in the competitive world of pet care.

And don't forget to contact us today to place your wholesale natural chew order.